]> http://www.greenedia.com/tags/green-marketing Blog Articles Tagged with 'green-marketing' at http://www.greenedia.com en http://www.greenedia.com/sectors/directory/marketing-green/149719?rsstype=tag&tag=green-marketing Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank on their business development team. To say life at a... http://www.greenedia.com/sectors/directory/marketing-green/149719?rsstype=tag&tag=green-marketing Fri, 14 Nov 2008 16:48:23 -0500 http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/142971?rsstype=tag&tag=green-marketing A few weeks ago, I keynoted a conference of leaders from the Washington, D.C. metropolitan area corporate executives, government officials, nonprofit leaders, and at least one university president. During the Q&A portion, one corporate VP asked h... http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/142971?rsstype=tag&tag=green-marketing Tue, 21 Oct 2008 00:42:56 -0400 http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/137041?rsstype=tag&tag=green-marketing I'm delighted to announce that my new book my first in 14 years is just hitting the bookstores. Strategies for the Green Economy is the product of the past few years of speaking, writing, publishing, and working with a handful of both large a... http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/137041?rsstype=tag&tag=green-marketing Sun, 28 Sep 2008 19:50:44 -0400 http://www.greenedia.com/sectors/directory/world-is-changing/136682?rsstype=tag&tag=green-marketing This article was written by Jeremy Faludi in January 2007. We're republishing it here as part of our month-long editorial retrospective.Are you a designer just getting interested in eco-design and are looking for a place to start? Are you a designer... http://www.greenedia.com/sectors/directory/world-is-changing/136682?rsstype=tag&tag=green-marketing Fri, 26 Sep 2008 16:22:24 -0400 http://www.greenedia.com/sectors/directory/world-is-changing/135721?rsstype=tag&tag=green-marketing This article was written by Jeremy Faludi in September 2007. We're republishing it here as part of our month-long editorial retrospective. How do chic snobs judge the classy versus the trashy? With designer labels. For green shoppers, the equivalen... http://www.greenedia.com/sectors/directory/world-is-changing/135721?rsstype=tag&tag=green-marketing Tue, 23 Sep 2008 14:07:53 -0400 http://www.greenedia.com/sectors/directory/world-is-changing/133828?rsstype=tag&tag=green-marketing This article was written by Alex Steffen and Sarah Rich in April 2007. We're republishing it here as part of our month-long editorial retrospective.Most of the time, we go far out of our way to blog from the sunny side of the street, but today we hav... http://www.greenedia.com/sectors/directory/world-is-changing/133828?rsstype=tag&tag=green-marketing Tue, 16 Sep 2008 18:21:51 -0400 http://www.greenedia.com/sectors/directory/marketing-green/129750?rsstype=tag&tag=green-marketing Interview with Adam Capage, Director, Utility Partnerships, 3Degrees With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right. In fact, despite a formidable price hurdle, CPAU has managed... http://www.greenedia.com/sectors/directory/marketing-green/129750?rsstype=tag&tag=green-marketing Mon, 01 Sep 2008 15:22:56 -0400 http://www.greenedia.com/sectors/directory/marketing-green/129555?rsstype=tag&tag=green-marketing Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities Electrical power generation accounts for 40% of total annual greenhouse gas emissions (GHG) in the US. Such a high concentration of GHGs is due to our reliance on highly p... http://www.greenedia.com/sectors/directory/marketing-green/129555?rsstype=tag&tag=green-marketing Sat, 30 Aug 2008 22:09:20 -0400 http://www.greenedia.com/sectors/directory/eco-advantage-blog/124731?rsstype=tag&tag=green-marketing Recently I wrote about the rise of conflicted consumers who want greener options but don't want to go too far out of their way to get it. Is this fairly passive commitment to greener buying going to drive enough change to tackle problems as large a... http://www.greenedia.com/sectors/directory/eco-advantage-blog/124731?rsstype=tag&tag=green-marketing Sun, 10 Aug 2008 21:37:02 -0400 http://www.greenedia.com/sectors/directory/marketing-green/121286?rsstype=tag&tag=green-marketing An Interview with Amy Hebard, Chief Research Officer and Founder, earthsenseMarketing green can be a challenge for even the most seasoned professional.There are many reasons for this, of course: consumer beliefs are still evolving; demand is not wel... http://www.greenedia.com/sectors/directory/marketing-green/121286?rsstype=tag&tag=green-marketing Sat, 26 Jul 2008 18:14:04 -0400 http://www.greenedia.com/sectors/directory/marketing-green/115843?rsstype=tag&tag=green-marketing Recently, the Canadian Standards Association updated its guide for making environmental claims. While not legally binding, such standards provide guidelines for industry and advertisers when it comes to making environmental claims. The intent is ... http://www.greenedia.com/sectors/directory/marketing-green/115843?rsstype=tag&tag=green-marketing Wed, 02 Jul 2008 21:54:27 -0400 http://www.greenedia.com/sectors/directory/world-is-changing/114360?rsstype=tag&tag=green-marketing Do small steps actually lead anywhere? We all know the theory that small steps lead to bigger steps, which lead in turn to real change. And there are certainly a lot of small steps on offer these days, from the latest home energy tracker to the solar... http://www.greenedia.com/sectors/directory/world-is-changing/114360?rsstype=tag&tag=green-marketing Tue, 24 Jun 2008 10:49:11 -0400 http://www.greenedia.com/sectors/directory/clean-tech-blog/112967?rsstype=tag&tag=green-marketing Bloggers wanted. I have been blessed with leading a great group of bloggers on Cleantech Blog for nearly three years now, including people like Richard Stuebi (renewable energy and policy), Heather Rae (green marketing and home), John Addison (trans... http://www.greenedia.com/sectors/directory/clean-tech-blog/112967?rsstype=tag&tag=green-marketing Wed, 18 Jun 2008 15:56:00 -0400 http://www.greenedia.com/sectors/directory/marketing-green/106654?rsstype=tag&tag=green-marketing Eco-labels influence consumer behavior in two ways. First, they introduce green as a considered attribute at the point of sale. Second, they enable consumers to comparison shop based on green. Over the past few years, there have been many new e... http://www.greenedia.com/sectors/directory/marketing-green/106654?rsstype=tag&tag=green-marketing Fri, 23 May 2008 21:47:50 -0400 http://www.greenedia.com/sectors/directory/marketing-green/101550?rsstype=tag&tag=green-marketing These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reasons for this of course: consumer attitudes are still evolving, familiarity with green products is jus... http://www.greenedia.com/sectors/directory/marketing-green/101550?rsstype=tag&tag=green-marketing Sun, 04 May 2008 21:19:28 -0400 http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/99925?rsstype=tag&tag=green-marketing Something old is new again. GreenBiz.com, of which I am executive editor, has just relaunched with a new, improved format. The new site the result of a revamping of the somewhat antiquated technology platform on which the site was originally buil... http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/99925?rsstype=tag&tag=green-marketing Mon, 28 Apr 2008 16:58:35 -0400 http://www.greenedia.com/sectors/directory/sustainablog/98698?rsstype=tag&tag=green-marketing In the last-minute rush of Earth Day press solicitations yesterday, it was easy to get a bit bogged down, and even let some things slip through the cracks. One email that did catch my eye, however, was web browser Flock's release of its Eco-Editi... http://www.greenedia.com/sectors/directory/sustainablog/98698?rsstype=tag&tag=green-marketing Wed, 23 Apr 2008 10:23:02 -0400 http://www.greenedia.com/sectors/directory/world-is-changing/98083?rsstype=tag&tag=green-marketing It's nothing new that the relationship between marketers and their potential customers can be a bit strained at times.There's probably been at least a few times in your life that you've felt annoyed about the way advertisers are approaching you. If y... http://www.greenedia.com/sectors/directory/world-is-changing/98083?rsstype=tag&tag=green-marketing Mon, 21 Apr 2008 07:42:21 -0400 http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/97792?rsstype=tag&tag=green-marketing It's time for my (second) annual survey of surveys the bounty of public opinion polls on green topics that seems to sprout every spring in time for Earth Day. A half-dozen or so years ago, there were perhaps a couple such surveys. Today, there ar... http://www.greenedia.com/sectors/directory/joel-makower-two-steps-forward/97792?rsstype=tag&tag=green-marketing Sun, 20 Apr 2008 15:16:01 -0400 http://www.greenedia.com/sectors/directory/marketing-green/96055?rsstype=tag&tag=green-marketing For decades, marketers have leveraged product placement to influence consumers. The idea is quite simple: leverage media to showcase a product or service being used as part of everyday life in order to shape consumer brand perception and impac... http://www.greenedia.com/sectors/directory/marketing-green/96055?rsstype=tag&tag=green-marketing Sun, 13 Apr 2008 09:46:04 -0400