In Marketing Green - Posted 6 days ago

Interview with Adam Capage, Director, Utility Partnerships, 3Degrees With the #1 renewable energy program in the US, the City of Palo Alto Utilities ...

Tags: renewable renewable energy wind

In Marketing Green - Posted 1 week ago

Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities Electrical power generation accounts for 40% of total annual greenhouse g...

Tags: electric financial incentives incentives renewable renewable energy solar wind

In Eco-Advantage Blog - Posted 4 weeks ago

Recently I wrote about the rise of conflicted consumers who want greener options but don't want to go too far out of their way to get it. Is this fa...

Tags: climate change earth day fossil fuel green marketing sustainability sustainable

In Marketing Green - Posted 6 weeks ago

An Interview with Amy Hebard, Chief Research Officer and Founder, earthsenseMarketing green can be a challenge for even the most seasoned professiona...

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In Marketing Green - Posted 9 weeks ago

Recently, the Canadian Standards Association updated its guide for making environmental claims. While not legally binding, such standards provide gu...

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In WorldChanging - Posted 10 weeks ago

Do small steps actually lead anywhere? We all know the theory that small steps lead to bigger steps, which lead in turn to real change. And there are ...

Tags: advocate advocates carbon carbon emissions emissions france germany green marketing political report research solar study sustainability uk

In Clean Tech Blog - Posted 11 weeks ago

Bloggers wanted. I have been blessed with leading a great group of bloggers on Cleantech Blog for nearly three years now, including people like Richa...

Tags: analysis biofuels carbon carbon trading cleantech green marketing greenbiz greentech investing merger policy renewable renewable energy solar trading

In Marketing Green - Posted 15 weeks ago

Eco-labels influence consumer behavior in two ways. First, they introduce green as a considered attribute at the point of sale. Second, they enabl...

Tags: energy star

In Marketing Green - Posted 18 weeks ago

These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reaso...

Tags: clean tech electric pollution recycling renewable renewable energy

In Joel Makower Two Steps Forward - Posted 18 weeks ago

Something old is new again. GreenBiz.com, of which I am executive editor, has just relaunched with a new, improved format. The new site the result...

Tags: batteries lighting

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