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ECO-ICONIC, ECO-EMBEDDED, ECO-BOOSTERS
Posted on June 30, 2008
Trendwatching writes about the eco-iconic wave of marketing. It provides one of the best reasons why Prius and products like that have an edge over other green products. When applying this ever-wider embrace to green products and services, the shift looks somewhat like this: we've gone from ECO-UGLY (ugly, over-priced, low-performance, unsavory yet eco-friendly versions of the real thing') to ECO-CHIC (eco-friendly stuff that actually looks as nice and cool as the less sustainable originals) to now ECO-ICONIC: [..] Well, just take a look around: a surprisingly high number of green pr...
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