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Amory Lovins on Energy Efficiency
Posted on July 02, 2008
The McKinsey Quarterly has a good interview with the cofounder of the Rocky Mountain Institute. The Quarterly: Given the economic benefits of saving energy, why haven't companies already seized all the opportunities available to them? Amory Lovins: Most chief executives assume that smart engineers are already doing everything they should to cut costs. CEOs don't see all the market failures operating both in the C-suite and several levels down. For example, most companies behave as if they're capital constrained, so they defer or simply don't approve these investments. Even without risk-adjusti...
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