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Eco-Labels Enable Smarter Decision Making

Posted on September 23, 2008

This article was written by Jeremy Faludi in September 2007. We're republishing it here as part of our month-long editorial retrospective. How do chic snobs judge the classy versus the trashy? With designer labels. For green shoppers, the equivalent is eco-labels. We have the US Energy Star and the EU Flower instead of Gucci and Prada, but green consumers have already shown themselves to be highly targeted, brand-conscious buyers. The first eco-label was Germany's Blue Angel; others include Eco Mark in Japan, EnergyStar in the US, Forest Stewardship Council for wood, LEED for buildings, an...

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