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Hot Japan's Cool Green Trends

Posted on August 31, 2008

By Madeline Ashby.There's a commercial here, I wrote to a friend about Japan, and it seems to say: If Fat Cat can go green, so can you. Japan loves cats. So it's not surprising that a rotund orange tabby should become the ambassador, of sorts, for Toshiba's Eco campaign. (After all, the Ministry of Foreign Affairs announced this March that Doreamon, the titular robotic cat from a classic animated television series, would be given his own diplomatic position).I had come to Japan with my husband as part of my Master's thesis. But along the way, I discovered a series of green trends that increas...

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