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Water Footprints Make a Splash

Posted on August 25, 2008

By Ben BlockIf the full water requirements of a morning roast are calculated - farm irrigation, bean transportation, and the serving of the coffee - one cup requires 140 liters of water. This notion of a product's water footprint is gaining traction. Defined as the total volume of freshwater required to produce a nation's goods and services, the tool tracks domestic water demand and the impact of consumption on water resources across the globe.As world water availability begins to decline as the result of population growth, overconsumption, and climate change, more water advocates are encour...

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