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Grassroots Lobbying: Use Ideas, Not One-Click Campaigns

Posted on June 24, 2008

By Heather MacIntoshAre you an American? Want to influence Congress? Do more than vote. Give them solutions.In the United States, now is the time for the grassroots to grow. But in the age of mouse-click communication, it's important to grow smart as well as strong. Public comment vehicles, like form letters and one-click online campaigns, allow grassroots efforts to increase dramatically in volume by reducing the amount of time volunteers spend supporting a cause. But volume can actually work against grassroots interests. When nonprofits clog Congress fax lines with hundreds of identical lett...

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