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The Problem with Big Green

Posted on June 24, 2008

Do small steps actually lead anywhere? We all know the theory that small steps lead to bigger steps, which lead in turn to real change. And there are certainly a lot of small steps on offer these days, from the latest home energy tracker to the solar bikini. But it's not at all clear that the ready abundance of small steps is actually making any difference. Indeed, between greenwashing and green fatigue, emphasizing little behavioral changes may actually be hurting.Until recently, suggesting that going green in this fashion wasn't a correct path was a quick route to condemnation. But now, so...

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