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Free Beer? Miller/Coors' Sowed Wild Oats is less threatening as Whole Duopoly

Posted on October 26, 2007

Seems like Miller and Coors have spent enough time together in line at the keg, that they are threatening to tie the knot. Will The FTC sue to prevent a Miller/Coors wedding? It would seem ridiculous to leave an emerging beer duopoly with 80% of the U.S. market unchallenged in light of the recent challenge to Whole Foods buying Wild Oats. Yet for some reason, the FTC wants to re-open the Wild Oats/Whole Foods case. On the one hand, we have two relatively small grocers whose brand is built with a healthy/organic slant, together controlling less than 10% of the U.S. grocery business; on the ...

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