Username: Password:

Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business from the next generation of MBAs

Visit Triple Pundit

hr

Clorox Cleans Up with Green Cleaning Products

Posted on October 14, 2008

The Clorox Green Works line has been a contentious topic for the susty crowd in recent months due to Sierra Club's endorsement of the line in exchange for an undisclosed sum. Some 3Pers say that all is well and good when more people have the chance to buy green cleaning products from a line they trust, others say Sierra Club sold out to the man in exchange for a measly buck. Well, the results are in at least for Clorox's bottom line. The Green Works line is on track to earn Clorox $40 million this year. This is good news all around. Here's why: the market is growing rapidly for a green produc...

Original article link


Tags:
sustainability , sustainable
default explanation