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AlwaysOn Going Green 2008 WrapUp: Bridging Green's Great Divide

Posted on October 06, 2008

There remains a distinct disconnect between the Green Movement and Clean Tech. One is rooted in Berkeley, the other Silicon Valley (interesting how close they are in proximity what is it about the Bay Area?). Somehow, though both groups are clearly trying to bring about a massive shift in our society, towards sustainability and natural systems, the two groups remain distant and distinct. Many reasons for the gap exist, though any attempt to diagnose would have to begin with a discussion of stereotypes: green is for hippies, yippies and yuppies; clean is for VCs, IPOs and the NYSE (I was g...

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