Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business from the next generation of MBAs

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Wave of Policies to Increase Demand for Green Building

Posted on September 29, 2008

Thousands of home-owners and business-owners swarmed the convention center floor at West Coast Green this past weekend, fawning over the energy-efficient windows, lighting, textiles, and home performance specialists that would help them save money through energy efficiency in their homes, offices, and warehouses. The vendors there knew that they were not just delivering a trendy product or service. They were positioning themselves at the forefront of a fundamental market shift that is being created by a wave of green building policies soon to be sweeping the nation.I sat down with Michelle M...

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alternative energy , building council , energy efficiency , energy efficient , green building council , incentives , legislation , policies , policy , usgbc