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Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business from the next generation of MBAs

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Can a Beauty Company Help the Planet?

Posted on August 22, 2008

Aveda, the beauty company owned by Estee Lauder, recently launched a bottle cap recycling program after a survey it conducted revealed that most caps end up in landfills. The company asks salons and stores that sell its products to partner with them by saving caps, and in turn it uses the caps to make new ones. Aveda's Caps Recycling Program was created to help combat the devastating effects of plastic cap pollution and to increase awareness around this critical issue, http://www.insidecosmeceuticals.com/hot_news/aveda-recycling-plastics.html said Chuck Bennett, vice president, Earth ...

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Tags:
activism , certification , environmental movement , european , policy , pollution , recycling , research
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