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Natural Products Association Launches The Natural Standard

Posted on May 02, 2008

Last year we got a good response from readers and colleagues when Mike Indursky of Burt's Bees talked in a TreeHugger interview about developing The Natural Standard - an attempt to specify exactly what is, and is not, meant when a company describes its products as all natural . At TreeHugger we get inundated every day with press releases for products that use terms like all natural or sustainable, yet in reality there can be a huge disparity between what is meant by such definitions (you only have to look at the recent ...

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