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Driving Adoption of Renewable Energy: Part II An Energy Marketers Perspective

Posted on September 01, 2008

Interview with Adam Capage, Director, Utility Partnerships, 3Degrees With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right. In fact, despite a formidable price hurdle, CPAU has managed to sign up over 20% of Palo Alto residents for clean energy, and is not finished yet. Notably, when CPAU decided to aggressively market renewable energy to its customers, it decided to reach beyond traditional utility circles to engage the right marketing partner. For that, CPAU turned to 3Degrees to educate consumers and convert them to clean ...

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renewable , renewable energy , wind