Marketing Green
Green Marketing Strategies for a Sustainable Future
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Posted 2 weeks ago
Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank on
Posted 13 weeks ago
Interview with Adam Capage, Director, Utility Partnerships, 3Degrees With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right. In fact, d
Posted 13 weeks ago
Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities Electrical power generation accounts for 40% of total annual greenhouse gas emissions (GHG) in the US. Such a high concen
Posted 18 weeks ago
An Interview with Amy Hebard, Chief Research Officer and Founder, earthsenseMarketing green can be a challenge for even the most seasoned professional.There are many reasons for this, of course: cons
Tags: recycle
Posted 20 weeks ago
While creating and sharing user-generated content is an effective way to facilitate consumer engagement and viral marketing, it is not the only approach that marketers can take. Professionally produ
Posted 21 weeks ago
Tapping social media to engage consumers as well as facilitate viral marketing has the potential to generate significant results for marketers. Not only can this drive greater brand impact but it c
Posted 22 weeks ago
Recently, the Canadian Standards Association updated its guide for making environmental claims. While not legally binding, such standards provide guidelines for industry and advertisers when it come
Posted 26 weeks ago
A recent survey by The Economist Intelligence Unit identified both the top influencers of and benefits derived from - corporate environmental risk management (CERM) programs. Two things are curi
Posted 27 weeks ago
Eco-labels influence consumer behavior in two ways. First, they introduce green as a considered attribute at the point of sale. Second, they enable consumers to comparison shop based on green. O
Tags: energy star
Posted 30 weeks ago
These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reasons for this of course: consumer attitudes are stil
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