Sustainable Business. Clean Technology. Green Marketplace.

Visit Joel Makower Two Steps Forward

The 'Gigaton Throwdown' and the Big Hairy Audacious Question

Posted on June 24, 2009

Some of my favorite questions begin with the same four words: What would it take... What follows those four words can be just about anything, as in: What would it take to ... make solar energy as cheap and efficient as fossil fuel-based electricity?... routinely build zero-waste factories?... recycle 90 percent of the waste in my city within five years?... make organic foods cost-competitive with conventional ones? ... make airplanes operate on electric power? ... create zero-energy low-income housing? And so on.Such big, hairy audacious questions get past the ideal to the real, looking at t...

Original article link


biofuels , carbon , carbon dioxide , clean technology , cleantech , congress , demand , electric , electric vehicles , emissions , fossil fuel , geothermal , green buildings , hybrid , incentives