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Joel Makower Two Steps Forward

Sustainable Business. Clean Technology. Green Marketplace.

Visit Joel Makower Two Steps Forward

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Posted 4 days ago
I've had the good fortune to view the world through a Japanese lens over the past 10 days specifically, the worlds of green business and clean technology, about which I've come to Japan to speak.M


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Posted 4 weeks ago
What does Toyota's travails mean to green marketing?That question seems ripe these days, as the leading Japanese auto maker gets a comeuppance for its allegedly serious safety defects and the more


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Posted 8 weeks ago
My longtime friend and colleague Bill Green changed jobs recently. That's not normally newsworthy friends and colleagues do that all the time. But if you're concerned about the future of clean tec


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Posted 10 weeks ago
Okay, I'll admit: The headline above is a bit of a come-on. I couldn't possibly do justice to the past 10 years' worth of green business activity at least not in the following 1,500 or so words. B


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Posted 11 weeks ago
If only Kermit truly knew how isn't easy it is.Honda Motor Co. is at the receiving end of a lawsuit filed by the Save the Earth Foundation,a tiny nonprofit group that apparently holds a trademark to


Posted 12 weeks ago
I've been trying over the past few days to find some Hopenhagen in Copenhagen that is, to see some positive outcome to the COP15 climate summit just concluded. The two-week event ended with a whim


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Posted 13 weeks ago
Saturday night brought one of the plum events of Copenhagen, at least for the business crowd assembled in this city: a conference held at Kronborg, also known as Hamlet's Castle, in Elsinore, about 50


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Posted 13 weeks ago
Friday was dubbed Business Day here in Copenhagen a chance for the corporate community to come together to discuss their considerable role in addressing climate change.Significantly, business ha


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Posted 14 weeks ago
To start with the basics: I don't expect this week's United Nations Climate Change Summit, a.k.a. COP15, to produce much from the perspective of global political change. I'm guessing, cynically perhap


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Posted 15 weeks ago
Our world these days seems to be a succession of forks in the road, points at which decisions need to be made about which pathway we collectively must take. In nearly every case, there's an unsustaina


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