Gristmill: A blogful of leafy green commentary

Visit GristMill

ReGeneration Roadtrip: Hoppin' to it

Posted on October 02, 2008

By Sarah van Schagen Our visit to New Belgium Brewery in Fort Collins, Colorado, began with a bike ride into town for some lunch at a Mexican caf . So too began the New Belgium company itself. But it wasn't Mexican food that founder Jeff Lebesch was after during his bicycle tour through Belgium. From the seat of that two-wheeler, he dreamed up a brewing company that would incorporate the artisan techniques of traditional Belgian brewing and his own core values -- like environmental stewardship and social responsibility. And thus began the company whose trademark is a bike itself. Wa...

Original article link


belgium , green design , renewable , renewable energy , sustainability , sustainable , wind , wind power