Environmental Capital provides daily news and analysis of the business of the environment. It tracks how growing green concern, particularly over climate change, is roiling established industries and spurring new ones – and how that shift is affecting investors, consumers and the planet.
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Dell's Green Payday: Going Carbon-Neutral Helps Bottom Line
Posted on August 06, 2008
Dell's Texas headquarters (Dell)Another of Michael Dells dreams came true: Dell Computer said today it reached its goal of becoming carbon neutral five months ahead of schedule. While the move won applause from activist investors like the Ceres coalition, whats still unclear is whether consumers give a whit what Dell (or any other PC maker) does for the environment, though everybodys bending over backwards to make IT greener.But Dells internal transformation does underscore one interesting point that has gotten lost in Washingtons dysfunctional debate over energy and the environment. Tackling ...
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